Instagram Profile Analyzer

Find out why an Instagram account isn't growing. Put in a username and you get a score out of 100, the fixes that would help most, its engagement rate next to accounts the same size, and a rough price for one sponsored post. No password.

Free for 2 accounts a day. Takes about 10 seconds.

What the analyzer checks

Engagement rate

Against the usual range for your follower count.

Posting rhythm

Posts a week, gaps and days since the last post.

Reels

Their share of your posts and plays compared with your followers.

Profile

Bio length, a link, and your follower trend.

How to analyze your Instagram profile

  1. Type your username. With or without the @. A profile link works too.
  2. Press Analyze account. We read your public profile, recent posts and reels.
  3. Start with the first fix. Fixes are in order of what holds your growth back most.

What it can't see

  • Reach, saves and shares. Only Instagram Insights shows those, and only to you.
  • Likes the creator hid. We use comments instead when likes are hidden.

Instagram engagement rate calculator

Add the average likes and average comments per post, divide by followers and multiply by 100. An account with 10,000 followers that averages 300 likes and 20 comments has (300 + 20) ÷ 10,000 × 100 = 3.2%. The analyzer above does this over the last 12 posts, skipping pinned posts and posts with hidden likes. To check numbers by hand, use this:

What is a good engagement rate on Instagram?

About 1–3% for an account with 10K–100K followers. Smaller accounts usually score higher: 3–7% under 1K followers and 1.5–4% up to 10K. Above 1M followers, 0.4–1.5% is normal. Compare with accounts of a similar size, not with one overall average.

From our own data on the 100 most-followed accounts (9 Oct 2026): the median engagement rate is 0.81%. People get far more than brands: 1.31% against 0.09%. Full breakdown on Instagram statistics and by follower count on Instagram benchmarks.

Instagram money calculator: what is a sponsored post worth?

Published 2026 rate tables put a sponsored feed post at $10 to $100 for accounts under 10,000 followers and $10,000 or more past one million. The analyzer above prices the account you look up; to try other numbers, enter them here.

FollowersInfluencer Marketing Hub (2026)HypeAuditor
Under 10,000Influencer Marketing Hub (2026)$10–$100+HypeAuditor–
About 10,000Influencer Marketing Hub (2026)$100–$500+ (10K–100K)HypeAuditor$100–$500
About 50,000Influencer Marketing Hub (2026)$100–$500+ (10K–100K)HypeAuditor$500–$2,500
About 500,000Influencer Marketing Hub (2026)$5,000–$10,000+ (100K–1M)HypeAuditor$5,000–$25,000
1,000,000+Influencer Marketing Hub (2026)$10,000+HypeAuditorUpwards of $25,000

How the estimate is worked out

  1. We read three yardsticks for the follower count: HypeAuditor's rates, Influencer Marketing Hub's rates and the common $10-per-1,000-followers rule, then take the middle one.
  2. Engagement nudges that number by at most ×1.22 up or down, and the range runs from half to double it; both are our own method, not an industry standard.
  3. Past 1M followers the tables stop, so we show $10,000+, the figure every source agrees on, and under 1,000 followers we don't estimate.

How does Instagram itself pay creators?

Instagram does not pay per follower. Most creator income comes from brands. Instagram's own tools pay per fan or per programme: subscriptions (paid on the 21st of the following month), gifts on reels, badges during lives ($0.99, $1.99 or $4.99, payouts from $100, with Apple and Google taking 30% of in-app purchases) and bonuses when Instagram offers them. Unoriginal reposts, still-image slideshows and engagement bait can't earn under Instagram's monetization policies.

Sources: Influencer Marketing Hub, Influencer Rates (updated 6 Oct 2026); HypeAuditor, Instagram Influencer Pricing Calculator (read Oct 2026); Instagram for Creators, Earn money; Instagram Help Center, Content Monetization Policies.

Why isn't my Instagram growing? Common questions

What is an Instagram audit?

A check of an account's numbers against what is normal for its size: engagement rate, how often it posts, how its reels do, the bio and the follower trend. This analyzer runs the public part in about 10 seconds. Reach, saves and shares are only in the owner's Insights, so add those yourself.

Why is my Instagram not growing?

Usually one of four things: you post less than once or twice a week, your posts get fewer likes and comments than accounts your size, you post few or no reels, or your bio gives a visitor no reason to follow. The analyzer checks each of these against real numbers, so you can see which one is holding you back.

Why am I losing followers on Instagram?

Most accounts lose a few followers every week as Instagram removes inactive and fake accounts. Bigger drops tend to follow long gaps between posts, a change in what you post, or bought followers falling off. The analyzer shows your weekly follower change when we have earlier readings of the account, so you can see whether a drop is normal.

Does posting more often help you grow?

Posting more gives Instagram more chances to show your account to new people, but only if the posts get engagement. Three to five posts a week, with a good share of reels, is a common rhythm for accounts that grow. A steady schedule tends to beat bursts followed by weeks of nothing.

Is a private Instagram account harder to grow?

Yes. People who don't follow you can't see your posts, can't share them and can't find them through Explore, Reels or hashtags. A private account only grows through people who already know it. If growth is the goal, a public account is the first fix.

How is the score worked out?

We score the parts we can measure: engagement rate against the usual range for accounts your size, posts per week, days since your last post, the share of reels, reel plays compared with your followers, your bio and link, and your follower trend. Each part has fixed points, so the same account always gets the same score.

Is a 2% engagement rate good on Instagram?

It depends on the follower count. 2% is above the usual 0.4–1.5% for an account with over 1 million followers, inside the 1–3% range for 10K–100K, and below the 3–7% that accounts under 1,000 usually get. Analyze the username to see where it sits for its exact size.

Why is it different from the engagement rate Instagram shows me?

Instagram's own insights divide by reach, which only the account owner can see. This analyzer uses followers, which is the number everyone else can check, and averages likes and comments over the last 12 posts.

How much is 10,000 Instagram followers worth?

Around $100 to $500 for one sponsored post, by HypeAuditor's figures for an account of about 10,000 followers. Where you land in that range depends on engagement, niche and where your audience lives. Two such posts a month is roughly $200 to $1,000.

How much does Instagram pay for 1 million followers?

Nothing. Instagram does not pay for followers. The money at that size comes from brands: Influencer Marketing Hub (2026) puts accounts with 1M+ followers at $10,000+ per sponsored post, and HypeAuditor says upwards of $25,000. Instagram's own tools add to that but pay per fan or per programme, not per follower.

How many followers do you need to make $1,000 a month on Instagram?

If your income is two sponsored posts a month, each post needs to bring about $500. Taking the middle of HypeAuditor, Influencer Marketing Hub and the $10-per-1,000-followers rule, that typical price arrives at roughly 50,000 followers. Higher engagement or a niche like finance gets you there sooner.

Does the account know I analyzed it?

No. Instagram doesn't notify anyone when their public numbers are read, and you never log in here. We read the same public profile, posts and counts that anyone can see without an account, and nothing is posted, liked or followed on your behalf.

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