Most-followed Instagram accounts

The 100 biggest Instagram accounts, re-ranked every day, with growth and how many followers actually engage.

Updated 25 September 2026, 12:00 UTC
Methodology

Rank by:

Engaged audience (est.)

Top 100 Instagram accounts by followers
#	Account
1▼69	Instagram @instagram	686.7M	—	0.05%	0.05% eng.50.6M excl. ~636.1M low-engagement followers
2▲1	Cristiano Ronaldo @cristiano	679.5M	—	0.66%	0.66% eng.658.8M excl. ~20.7M low-engagement followers
3▲1	Leo Messi @leomessi	517.1M	—	1.12%	1.12% eng.517.1M at or above the median
4▲1	Selena Gomez @selenagomez	403.2M	—	0.59%	0.59% eng.348.4M excl. ~54.8M low-engagement followers
5▼80	Dwayne Johnson @therock	381.2M	—	0.03%	0.03% eng.14.0M excl. ~367.2M low-engagement followers
6▲2	Kylie @kyliejenner	380.9M	—	0.59%	0.59% eng.326.4M excl. ~54.5M low-engagement followers
7▼4	Ariana Grande @arianagrande	362.7M	—	0.31%	0.31% eng.162.4M excl. ~200.2M low-engagement followers
8▼5	Kim Kardashian @kimkardashian	343.9M	—	0.28%	0.28% eng.142.0M excl. ~201.9M low-engagement followers
9▲1	Beyoncé@beyonce	299.0M	—	0.52%	0.52% eng.225.5M excl. ~73.6M low-engagement followers
10	Khloé Kardashian @khloekardashian	291.6M	—	hidden	likes hidden
11▼72	Nike @nike	291.1M	—	0.03%	0.03% eng.14.8M excl. ~276.4M low-engagement followers
12▲3	Kendall @kendalljenner	277.6M	—	0.55%	0.55% eng.221.5M excl. ~56.1M low-engagement followers
13▲8	Taylor Swift @taylorswift	272.8M	—	1.64%	1.64% eng.272.8M at or above the median
14▲8	Virat Kohli @virat.kohli	271.6M	—	2.81%	2.81% eng.271.6M at or above the median
15▼74	National Geographic @natgeo	268.5M	—	0.02%	0.02% eng.9.3M excl. ~259.2M low-engagement followers
16▲9	Neymar Jr @neymarjr	241.8M	—	0.90%	0.90% eng.241.8M at or above the median
17▼20	Jennifer Lopez @jlo	240.1M	—	0.22%	0.22% eng.76.6M excl. ~163.5M low-engagement followers
18	Kourtney Kardashian Barker @kourtneykardash	209.2M	—	hidden	likes hidden
19	KATY PERRY @katyperry	195.3M	—	hidden	likes hidden
20▼36	Real Madrid C.F.@realmadrid	181.2M	—	0.23%	0.23% eng.59.9M excl. ~121.3M low-engagement followers
21▲11	Zendaya @zendaya	178.6M	—	3.68%	3.68% eng.178.6M at or above the median
22▼70	Kevin Hart @kevinhart4real	172.0M	—	0.02%	0.02% eng.4.2M excl. ~167.8M low-engagement followers
23▲8	Cardi B @iamcardib	161.0M	—	0.59%	0.59% eng.139.1M excl. ~21.8M low-engagement followers
24▼50	👑@kingjames	153.8M	—	0.18%	0.18% eng.39.7M excl. ~114.1M low-engagement followers
25▼28	FC Barcelona @fcbarcelona	148.8M	—	0.28%	0.28% eng.61.3M excl. ~87.5M low-engagement followers
26▲4	Demi Lovato @ddlovato	147.6M	—	0.42%	0.42% eng.89.9M excl. ~57.7M low-engagement followers
27▲15	badgalriri @badgalriri	145.7M	—	1.16%	1.16% eng.145.7M at or above the median
28▼43	BROWN @chrisbrownofficial	140.0M	—	0.21%	0.21% eng.42.1M excl. ~97.8M low-engagement followers
29▲15	champagnepapi @champagnepapi	140.0M	—	1.18%	1.18% eng.140.0M at or above the median
30▲14	Kylian Mbappé@k.mbappe	136.9M	—	2.65%	2.65% eng.136.9M at or above the median
31▲14	BILLIE EILISH @billieeilish	123.9M	—	2.61%	2.61% eng.123.9M at or above the median
32▼47	UEFA Champions League @championsleague	120.6M	—	0.17%	0.17% eng.29.8M excl. ~90.7M low-engagement followers
33▲15	Narendra Modi @narendramodi	106.8M	—	0.92%	0.92% eng.106.8M at or above the median
34▲15	LISA @lalalalisa_m	106.0M	—	3.76%	3.76% eng.106.0M at or above the median
35▼40	NASA @nasa	104.3M	—	0.25%	0.25% eng.38.6M excl. ~65.7M low-engagement followers
36▲9	Vin Diesel @vindiesel	103.5M	—	0.57%	0.57% eng.86.7M excl. ~16.8M low-engagement followers
37▼43	Gal Gadot @gal_gadot	103.4M	—	0.19%	0.19% eng.29.3M excl. ~74.1M low-engagement followers
38▲8	Shakira @shakira	103.3M	—	0.54%	0.54% eng.81.4M excl. ~22.0M low-engagement followers
39▲19	Shraddha ✶@shraddhakapoor	93.0M	—	1.48%	1.48% eng.93.0M at or above the median
40▲19	Priyanka @priyankachopra	92.9M	—	0.85%	0.85% eng.92.9M at or above the median
41▲18	MrBeast @mrbeast	89.5M	—	1.59%	1.59% eng.89.5M at or above the median
42▲18	J @jennierubyjane	89.5M	—	3.23%	3.23% eng.89.5M at or above the median
43▲18	DUA LIPA @dualipa	88.8M	—	1.45%	1.45% eng.88.8M at or above the median
44▼51	NBA @nba	88.0M	—	0.02%	0.02% eng.2.2M excl. ~85.8M low-engagement followers
45▲19	David Beckham @davidbeckham	87.7M	—	0.68%	0.68% eng.87.7M at or above the median
46▼51	snoopdogg @snoopdogg	86.8M	—	0.01%	0.01% eng.956K excl. ~85.8M low-engagement followers
47▼1	Alia Bhatt 💛@aliaabhatt	85.3M	—	0.51%	0.51% eng.63.6M excl. ~21.6M low-engagement followers
48▲20	ROSÉ@roses_are_rosie	83.1M	—	2.33%	2.33% eng.83.1M at or above the median
49▲20	BTS official @bts.bighitofficial	81.6M	—	3.95%	3.95% eng.81.6M at or above the median
50▼23	Ronaldo de Assis Moreira @ronaldinho	81.1M	—	0.34%	0.34% eng.40.6M excl. ~40.5M low-engagement followers
51▼39	Premier League @premierleague	80.4M	—	0.08%	0.08% eng.9.1M excl. ~71.3M low-engagement followers
52▲1	433 @433	79.7M	—	0.53%	0.53% eng.61.8M excl. ~17.8M low-engagement followers
53▲22	Katrina Kaif @katrinakaif	78.7M	—	3.28%	3.28% eng.78.7M at or above the median
54▲22	Georgina Rodríguez @georginagio	78.3M	—	5.57%	5.57% eng.78.3M at or above the median
55▲22	Khabane Lame @khaby00	78.1M	—	1.70%	1.70% eng.78.1M at or above the median
56▲22	दीपिका पादुकोण @deepikapadukone	78.0M	—	2.94%	2.94% eng.78.0M at or above the median
57▲22	Abel @theweeknd	77.8M	—	1.92%	1.92% eng.77.8M at or above the median
58▲22	V @thv	76.8M	—	9.66%	9.66% eng.76.8M at or above the median
59▼29	Victoria's Secret @victoriassecret	76.8M	—	0.10%	0.10% eng.11.2M excl. ~65.6M low-engagement followers
60▼9	Neha Kakkar @nehakakkar	76.1M	—	0.49%	0.49% eng.54.5M excl. ~21.6M low-engagement followers
61▲23	Karim Benzema @karimbenzema	74.4M	—	1.41%	1.41% eng.74.4M at or above the median
62▲20	Gigi Hadid @gigihadid	73.5M	—	0.65%	0.65% eng.69.6M excl. ~3.9M low-engagement followers
63▲24	Salman Khan @beingsalmankhan	72.7M	—	4.31%	4.31% eng.72.7M at or above the median
64▲24	Emma Watson @emmawatson	70.9M	—	2.02%	2.02% eng.70.9M at or above the median
65▲24	KAROL G @karolg	70.4M	—	2.29%	2.29% eng.70.4M at or above the median
66▲8	Sergio Ramos @sergioramos	69.9M	—	0.58%	0.58% eng.58.9M excl. ~11.0M low-engagement followers
67▼5	Justin Timberlake @justintimberlake	68.9M	—	0.41%	0.41% eng.41.7M excl. ~27.2M low-engagement followers
68▲25	Tom Holland @tomholland2013	68.7M	—	7.69%	7.69% eng.68.7M at or above the median
69▲25	Shawn Mendes @shawnmendes	68.6M	—	1.64%	1.64% eng.68.6M at or above the median
70▲25	Mohamed Salah @mosalah	67.9M	—	1.49%	1.49% eng.67.9M at or above the median
71▼11	Will Smith @willsmith	67.7M	—	0.26%	0.26% eng.25.5M excl. ~42.1M low-engagement followers
72▼12	Paris Saint-Germain @psg	67.4M	—	0.15%	0.15% eng.14.4M excl. ~53.0M low-engagement followers
73▲27	AnushkaSharma1588 @anushkasharma	67.3M	—	8.17%	8.17% eng.67.3M at or above the median
74▼7	Marcelo Vieira @marcelotwelve	67.1M	—	0.26%	0.26% eng.25.9M excl. ~41.2M low-engagement followers
75▼12	FIFA World Cup @fifaworldcup	67.0M	—	0.12%	0.12% eng.11.7M excl. ~55.3M low-engagement followers
76▼1	Marvel Entertainment @marvel	65.1M	—	0.35%	0.35% eng.32.9M excl. ~32.2M low-engagement followers
77▼1	Akshay Kumar @akshaykumar	65.0M	—	0.34%	0.34% eng.32.1M excl. ~32.8M low-engagement followers
78▲31	Vinicius Jr. ⚡️🇧🇷@vinijr	64.0M	—	5.84%	5.84% eng.64.0M at or above the median
79▲30	Paul Labile Shakur Pogba @paulpogba	63.5M	—	1.30%	1.30% eng.63.5M at or above the median
80▲30	MALUMA @maluma	63.4M	—	1.51%	1.51% eng.63.4M at or above the median
81▼13	ZARA @zara	61.6M	—	0.04%	0.04% eng.3.4M excl. ~58.2M low-engagement followers
82▲30	⋆𐙚₊˚⊹♡ camila @camila_cabello	61.6M	—	1.08%	1.08% eng.61.6M at or above the median
83▲29	Lady Gaga @ladygaga	61.2M	—	3.64%	3.64% eng.61.2M at or above the median
84▲19	Anitta 🎤@anitta	61.1M	—	0.64%	0.64% eng.57.2M excl. ~3.8M low-engagement followers
85▲9	disha patani (paatni) 🦋@dishapatani	60.3M	—	0.43%	0.43% eng.37.7M excl. ~22.6M low-engagement followers
86▲31	JIMIN @j.m	60.1M	—	12.55%	12.55% eng.60.1M at or above the median
87▲30	Bella 🦋@bellahadid	59.1M	—	0.81%	0.81% eng.59.1M at or above the median
88▼8	CHANEL @chanelofficial	59.0M	—	0.02%	0.02% eng.2.1M excl. ~57.0M low-engagement followers
89▼4	Juventus @juventus	59.0M	—	0.05%	0.05% eng.4.0M excl. ~55.0M low-engagement followers
90▲31	Robert Downey Jr.@robertdowneyjr	58.8M	—	4.72%	4.72% eng.58.8M at or above the median
91=	Leonardo DiCaprio @leonardodicaprio	58.8M	—	0.07%	0.07% eng.5.9M excl. ~52.9M low-engagement followers
92▲32	Hailey Rhode Bieber @haileybieber	58.8M	—	5.10%	5.10% eng.58.8M at or above the median
93▲32	flame @travisscott	58.8M	—	2.27%	2.27% eng.58.8M at or above the median
94▲32	Chris Hemsworth @chrishemsworth	58.1M	—	1.42%	1.42% eng.58.1M at or above the median
95▲32	Kriti Sanon 🦋@kritisanon	57.9M	—	0.71%	0.71% eng.57.9M at or above the median
96▲32	BLΛƆKPIИK @blackpinkofficial	57.7M	—	1.41%	1.41% eng.57.7M at or above the median
97▲31	jhope @uarmyhope	56.8M	—	8.38%	8.38% eng.56.8M at or above the median
98▲31	Jin of BTS @jin	56.6M	—	9.50%	9.50% eng.56.6M at or above the median
99▲13	HUDA BEAUTY @hudabeauty	56.2M	—	0.17%	0.17% eng.13.6M excl. ~42.7M low-engagement followers
100▲32	Adele @adele	56.0M	—	4.48%	4.48% eng.56.0M at or above the median

Methodology

Followers are the public count, checked daily. We track about 140 large accounts and publish the top 100.

Engagement rate, refreshed every two days: average (likes + comments) on the latest ~12 posts ÷ followers

Engaged audience (est.), where today's median is 0.68%: followers × (account engagement rate ÷ median engagement rate of the top 100), capped at followers

Limits: public numbers only; pinned posts are skipped; views, saves and shares aren't counted, and one viral post moves the rate. Growth figures start from 25 September 2026. Not affiliated with Instagram. Citing this? Link to this page and give the date.

FAQ

Who has the most followers on Instagram?

Instagram (@instagram), with 686,693,469 followers. The most-followed person is Cristiano Ronaldo (@cristiano) with 679,532,239.

What does engaged audience mean?

An estimate of how many followers react to posts: follower count scaled by the account's engagement rate against the median of the top 100 (0.68%). At or above the median, it equals the follower count.

How often is the list updated?

Follower counts daily, engagement rates every two days.