Instagram Engagement Rate Calculator & Profile Analyzer
Free Instagram engagement rate calculator for any public account.
Without a username we can't read the posts, reels or posting rhythm. Type the username above for the full audit.
Type a username or paste a profile link. You get the account's engagement rate next to accounts the same size, a score out of 100, the fixes that would help most and a rough price for one sponsored post.
How to check an Instagram account's engagement rate
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Type the username
With or without the @. A profile link works too.
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Press Analyze account
The profile shows first. The score, the rates and the fixes follow a few seconds later.
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Start with the first fix
The fixes are in order of what holds the account back most.
What is a good engagement rate on Instagram?
It depends on size. The more followers an account has, the smaller the share that likes or comments. Here is the range the analyzer calls normal, next to the median we measured on 4,114 public accounts we track (each account's typical post out of its last 12, measured October 2026):
| Followers | Normal in the analyzer | Median we measured |
|---|---|---|
| Under 1K | 3 to 7% | 6.4% (39 accounts) |
| 1K to 10K | 1.5 to 4% | 2.4% |
| 10K to 100K | 1 to 3% | 1.3% |
| 100K to 1M | 0.7 to 2% | 1.1% |
| 1M to 10M | 0.4 to 1.5% | 0.9% |
| 10M and up | 0.4 to 1.5% | 0.8% |
Every median sits inside the analyzer's range. Above the range means a more active audience than usual for the size, which is what brands look for. Below it means fewer followers react than is normal.
How to calculate engagement rate on Instagram
Engagement rate = (likes + comments) ÷ followers × 100
Use the average likes and comments per post. An account with 10,000 followers that averages 300 likes and 20 comments has (300 + 20) ÷ 10,000 × 100 = 3.2%. For one post, use that post's likes and comments. To try your own numbers, press Enter numbers manually under the username box.
The analyzer does this over the latest 12 posts. It skips pinned posts, which are often years old, and posts with hidden likes, and it needs at least 3 posts to give a rate. If most posts hide their likes, you get comments per post instead. Reels on the grid count like any other post. Reel plays are shown on their own and never mixed into the rate.
Other formulas you'll see
- By reach: (likes + comments + saves + shares) ÷ reach × 100. Reach, saves and shares are only in the owner's Insights, so you can only work this out for your own account.
- By views, for reels: (likes + comments) ÷ plays × 100.
Instagram doesn't show an engagement rate itself. Insights give the owner reach and interactions, not a percentage.
Why calculators give different numbers
They count different things. Some divide likes alone by followers, some add saves and shares, some take the median post and others the average, over 12 posts, 30 posts or a month. Published figures for accounts with 100K to 1M followers run from about 0.4% to 1%.
Average or median matters most. In 232 accounts we measured from 1 to 13 October 2026, the best recent post got a median 3.8 times the likes and comments of the account's typical post. That pulled the 12-post average to 1.36 times the typical post for the median account. The analyzer uses the average, so if one post went viral, look at the posts one by one before you trust a high rate.
Why is my engagement rate low?
Often because the account grew: every follower counts in the divisor, including the ones who never see your posts. The other usual reasons are long gaps between posts, posts that don't fit what people followed you for, and inactive or fake followers.
How the score works
Each part has fixed points, so the same account always gets the same score. These are the lines for full points. They're our scoring, not Instagram's rules:
- Engagement rate: at or above the top of the normal range for the size.
- Posting: 3 or more posts a week.
- Last post: within the last 3 days.
- Reels: 40% or more of the last 12 posts.
- Reel plays: the median reel reaches plays equal to half your followers.
- Profile: a bio of 10+ characters and a link.
- Growth: only scored when we have earlier readings of the account.
For timing, see the best time to post on Instagram. For reel plays, there are 100 free views for one of your own reels.
Checking a creator before you pay
Two accounts with 20,000 followers aren't worth the same if one gets 3% and the other 0.5%. Compare the creator's rate with the range for their size, then open their latest posts in the Instagram profile viewer: steady numbers beat one spike. Read the comments too. The same short comment on every post points to bots or comment groups. Ask the creator for Insights screenshots of reach and audience countries.
What is a sponsored post worth?
Published 2026 rates put one sponsored feed post at $10 to $100 under 10,000 followers and $10,000 or more past one million. The analyzer prices the account you look up.
| Followers | Influencer Marketing Hub (2026) | HypeAuditor |
|---|---|---|
| Under 10,000 | $10 to $100+ | - |
| About 10,000 | $100 to $500+ (10K to 100K) | $100 to $500 |
| About 50,000 | $100 to $500+ (10K to 100K) | $500 to $2,500 |
| About 500,000 | $5,000 to $10,000+ (100K to 1M) | $5,000 to $25,000 |
| 1,000,000+ | $10,000+ | Upwards of $25,000 |
How our estimate works: we take the middle of three yardsticks (HypeAuditor's rates, Influencer Marketing Hub's rates and the $10-per-1,000-followers rule), move it by at most ×1.22 for the engagement rate, and show half to double that as the range. That's our method, not an industry standard. Past 1M followers we show $10,000+, and under 1,000 followers we don't estimate.
Sources: Influencer Marketing Hub, Influencer Rates (updated 6 Oct 2026); HypeAuditor, Instagram Influencer Pricing Calculator (read Oct 2026).
Frequently asked
Is the analyzer free?
Yes, with no login: 2 analyses a day per person. An account anyone analyzed in the last 24 hours opens again for free, and typing the numbers in by hand has no limit.
Does it work on personal accounts?
Yes. Any public account works, personal, creator or business. You don't need to switch to a professional account.
Does the account know I analyzed it?
No. Instagram doesn't notify anyone when their public numbers are read, and nothing is posted, liked or followed on your behalf.
Is there a good engagement rate by industry?
We don't split by industry, and the industry tables online each use their own method. Who runs the account matters a lot: among the 100 most-followed accounts, people get far more likes and comments per follower than brands (0.91% against 0.12%, 3 Nov 2026).
How much does Instagram pay for 1 million followers?
Nothing. Instagram doesn't pay per follower. At that size the money comes from brands, as in the table above.
Thank you for your review.
Updated