Most-followed fashion and beauty accounts on Instagram
Collecting data since 25 Sep 2026. 30-day changes from 25 Oct 2026. Milestone projections from 9 Oct 2026.
Ranked by followers 1–52 of 52
| # | Account | |||
|---|---|---|---|---|
| 1#6 overall | 380.8M | −115K | 0.60% | |
| 2#8 overall | 343.8M | −70K | 0.29% | |
| 3#13 overall | 277.6M | +88K | 0.60% | |
| 4#28 overall | 145.8M | +35K | 1.35% | |
| 5#57 overall | 78.3M | −60K | 2.20% | |
| 6#63 overall | 76.8M | +58K | 0.09% | |
| 7#66 overall | 73.5M | +2K | 0.74% | |
| 8#90 overall | 61.7M | +12K | 0.02% | |
| 9#97 overall | 59.1M | −6K | 1.04% | |
| 10#101 overall | 58.8M | +31K | 5.13% | |
| 11#121 overall | 55.1M | ≈−4K | 0.03% | |
| 12#136 overall | 50.6M | ≈+24K | 0.23% | |
| 13#153 overall | 46.7M | ≈+28K | 0.10% | |
| 14#199 overall | 38.2M | ≈+35K | 0.76% | |
| 15#202 overall | 38.0M | – | – | |
| 16#229 overall | 33.1M | – | – | |
| 17#255 overall | 29.9M | – | – | |
| 18#270 overall | 28.6M | – | – | |
| 19#308 overall | 26.0M | – | – | |
| 20#352 overall | 22.7M | – | – | |
| 21#400 overall | 20.5M | – | – | |
| 22#401 overall | 20.4M | – | – | |
| 23#412 overall | 19.9M | – | – | |
| 24#419 overall | 19.7M | – | – | |
| 25#426 overall | 19.5M | – | – | |
| 26#514 overall | 16.9M | – | – | |
| 27#516 overall | 16.8M | – | – | |
| 28#527 overall | 16.6M | – | – | |
| 29#565 overall | 15.6M | – | – | |
| 30#581 overall | 15.2M | – | – | |
| 31#626 overall | 14.3M | – | – | |
| 32#657 overall | 13.8M | – | – | |
| 33#658 overall | 13.8M | – | – | |
| 34#702 overall | 12.9M | – | – | |
| 35#705 overall | 12.9M | – | – | |
| 36#714 overall | 12.6M | – | – | |
| 37#736 overall | 12.3M | – | – | |
| 38#739 overall | 12.2M | – | – | |
| 39#793 overall | 11.5M | – | – | |
| 40#1003 overall | 8.9M | – | – | |
| 41#1011 overall | 8.8M | – | – | |
| 42#1067 overall | 8.3M | – | – | |
| 43#1141 overall | 7.7M | – | – | |
| 44#1215 overall | 7.0M | – | – | |
| 45#1241 overall | 6.8M | – | – | |
| 46#1284 overall | 6.5M | – | – | |
| 47#1316 overall | 6.3M | – | – | |
| 48#1402 overall | 5.9M | – | – | |
| 49#1524 overall | 4.8M | – | – | |
| 50#1541 overall | 4.4M | – | – | |
| 51#1610 overall | 2.9M | – | – | |
| 52#1714 overall | 1.7M | – | – |
No account matches these filters.
Over:
| # | Account | Followers | Gained (7 days) | Change |
|---|---|---|---|---|
| 1 | +88K | +0.03% | ||
| 2 | +58K | +0.08% | ||
| 3 | ≈+35K | +0.09% | ||
| 4 | +35K | +0.02% | ||
| 5 | +31K | +0.05% | ||
| 6 | ≈+28K | +0.06% | ||
| 7 | ≈+24K | +0.05% | ||
| 8 | +12K | +0.02% | ||
| 9 | +2K | +0.00% |
No account in this selection gained followers over this period.
Over:
| # | Account | Followers | Lost (7 days) | Change |
|---|---|---|---|---|
| 1 | −115K | -0.03% | ||
| 2 | −70K | -0.02% | ||
| 3 | −60K | -0.08% | ||
| 4 | −6K | -0.01% | ||
| 5 | ≈−4K | -0.01% |
No account in this selection lost followers over this period.
Browse the charts
By category
- People1556
- Athletes504
- Musicians533
- Actors448
- K-pop68
- Sports teams125
- Fashion and beauty52
- Brands110
- Creators34
- Public figures130
By country
- India116
- South Korea100
- Australia20
- United States578
- Brazil53
FAQ
Who is the most followed fashion or beauty account on Instagram?
Kylie (@kyliejenner), with 380,757,565 followers, #6 among all Instagram accounts we rank.
Which fashion and beauty gained the most Instagram followers this week?
Kendall (+88K); Victoria's Secret (+58K); Cara Delevingne (+35K).
How often is this list updated?
Every day. Follower counts come from each account's public profile; the method is on the main most-followed Instagram accounts page.
Can I have my account removed from this list?
Yes. Use the removal form on the main list; it removes the account from every page, the downloads and the API.