Most-followed brands on Instagram
Collecting data since 25 Sep 2026. 30-day changes from 25 Oct 2026. Milestone projections from 9 Oct 2026.
Ranked by followers 1–100 of 110
| # | Account | |||
|---|---|---|---|---|
| 1#1 overall | 686.6M | −86K | 0.05% | |
| 2#11 overall | 291.1M | −58K | 0.06% | |
| 3#85 overall | 65.1M | +34K | 0.26% | |
| 4#98 overall | 59.0M | +11K | 0.01% | |
| 5#115 overall | 56.2M | +6K | 0.17% | |
| 6#181 overall | 41.9M | – | 0.01% | |
| 7#192 overall | 39.1M | – | 0.07% | |
| 8#203 overall | 38.0M | – | – | |
| 9#206 overall | 36.4M | – | – | |
| 10#212 overall | 35.4M | ≈−6K | – | |
| 11#219 overall | 34.0M | – | – | |
| 12#223 overall | 33.6M | – | – | |
| 13#224 overall | 33.6M | – | – | |
| 14#233 overall | 32.8M | – | – | |
| 15#235 overall | 32.7M | – | – | |
| 16#240 overall | 32.4M | – | – | |
| 17#251 overall | 30.4M | – | – | |
| 18#257 overall | 29.7M | – | – | |
| 19#291 overall | 27.2M | – | – | |
| 20#322 overall | 24.9M | – | – | |
| 21#324 overall | 24.8M | – | – | |
| 22#411 overall | 20.0M | – | – | |
| 23#479 overall | 17.9M | – | – | |
| 24#489 overall | 17.6M | – | – | |
| 25#495 overall | 17.4M | – | – | |
| 26#557 overall | 15.8M | – | – | |
| 27#562 overall | 15.7M | – | – | |
| 28#586 overall | 15.1M | – | – | |
| 29#593 overall | 15.0M | – | – | |
| 30#611 overall | 14.6M | – | – | |
| 31#645 overall | 14.0M | – | – | |
| 32#660 overall | 13.8M | – | – | |
| 33#667 overall | 13.6M | – | – | |
| 34#745 overall | 12.1M | – | – | |
| 35#809 overall | 11.3M | – | – | |
| 36#835 overall | 11.0M | – | – | |
| 37#848 overall | 10.8M | – | – | |
| 38#857 overall | 10.6M | – | – | |
| 39#867 overall | 10.5M | – | – | |
| 40#881 overall | 10.2M | – | – | |
| 41#893 overall | 10.1M | – | – | |
| 42#941 overall | 9.5M | – | – | |
| 43#956 overall | 9.3M | – | – | |
| 44#966 overall | 9.2M | – | – | |
| 45#984 overall | 9.1M | – | – | |
| 46#1013 overall | 8.7M | – | – | |
| 47#1036 overall | 8.6M | – | – | |
| 48#1052 overall | 8.4M | – | – | |
| 49#1080 overall | 8.2M | – | – | |
| 50#1085 overall | 8.1M | – | – | |
| 51#1128 overall | 7.8M | – | – | |
| 52#1134 overall | 7.7M | – | – | |
| 53#1146 overall | 7.7M | – | – | |
| 54#1150 overall | 7.6M | – | – | |
| 55#1178 overall | 7.4M | – | – | |
| 56#1180 overall | 7.3M | – | – | |
| 57#1183 overall | 7.3M | – | – | |
| 58#1206 overall | 7.1M | – | – | |
| 59#1243 overall | 6.8M | – | – | |
| 60#1250 overall | 6.8M | – | – | |
| 61#1254 overall | 6.7M | – | – | |
| 62#1266 overall | 6.6M | – | – | |
| 63#1271 overall | 6.6M | – | – | |
| 64#1306 overall | 6.4M | – | – | |
| 65#1343 overall | 6.2M | – | – | |
| 66#1352 overall | 6.1M | – | – | |
| 67#1354 overall | 6.1M | – | – | |
| 68#1355 overall | 6.1M | – | – | |
| 69#1358 overall | 6.1M | – | – | |
| 70#1360 overall | 6.1M | – | – | |
| 71#1379 overall | 6.0M | – | – | |
| 72#1418 overall | 5.8M | – | – | |
| 73#1446 overall | 5.6M | – | – | |
| 74#1496 overall | 5.4M | – | – | |
| 75#1512 overall | 5.0M | – | – | |
| 76#1533 overall | 4.6M | – | – | |
| 77#1539 overall | 4.5M | – | – | |
| 78#1571 overall | 3.6M | – | – | |
| 79#1573 overall | 3.6M | – | – | |
| 80#1577 overall | 3.4M | – | – | |
| 81#1584 overall | 3.3M | – | – | |
| 82#1616 overall | 2.8M | – | – | |
| 83#1653 overall | 2.3M | – | – | |
| 84#1680 overall | 2.0M | – | – | |
| 85#1685 overall | 2.0M | – | – | |
| 86#1692 overall | 1.9M | – | – | |
| 87#1698 overall | 1.8M | – | – | |
| 88#1730 overall | 1.6M | – | – | |
| 89#1736 overall | 1.5M | – | – | |
| 90#1755 overall | 1.4M | – | – | |
| 91#1758 overall | 1.4M | – | – | |
| 92#1802 overall | 1.1M | – | – | |
| 93#1806 overall | 1.1M | – | – | |
| 94#1821 overall | 989K | – | – | |
| 95#1823 overall | 985K | – | – | |
| 96#1836 overall | 937K | – | – | |
| 97#1878 overall | 738K | – | – | |
| 98#1879 overall | 729K | – | – | |
| 99#1891 overall | 666K | – | – | |
| 100#1901 overall | 633K | – | – |
No account matches these filters.
Over:
| # | Account | Followers | Gained (7 days) | Change |
|---|---|---|---|---|
| 1 | +34K | +0.05% | ||
| 2 | +11K | +0.02% | ||
| 3 | +6K | +0.01% |
No account in this selection gained followers over this period.
Over:
| # | Account | Followers | Lost (7 days) | Change |
|---|---|---|---|---|
| 1 | −86K | -0.01% | ||
| 2 | −58K | -0.02% | ||
| 3 | ≈−6K | -0.02% |
No account in this selection lost followers over this period.
Browse the charts
By category
- People1556
- Athletes504
- Musicians533
- Actors448
- K-pop68
- Sports teams125
- Fashion and beauty52
- Brands110
- Creators34
- Public figures130
By country
- India116
- South Korea100
- Australia20
- United States578
- Brazil53
FAQ
Who is the most followed brand on Instagram?
Instagram (@instagram), with 686,587,747 followers.
Which brands gained the most Instagram followers this week?
Marvel Entertainment (+34K); CHANEL (+11K); HUDA BEAUTY (+6K).
How often is this list updated?
Every day. Follower counts come from each account's public profile; the method is on the main most-followed Instagram accounts page.
Can I have my account removed from this list?
Yes. Use the removal form on the main list; it removes the account from every page, the downloads and the API.