FastSocial DATA

Instagram✓

Follower count as of (chart updated ) · tracked since 25 September 2026

Snapshot of 2 October 2026: @instagram had 686,584,866 Instagram followers in that day's reading. This link always shows that number. Everything below is the latest data.

Latest data

Source: the public follower count on @instagram's Instagram profile, read by FastSocial every day and stored with the date. No estimates or adjustments. Full method · Data CC BY 4.0

Instagram followers686,587,747as of 3 October 2026
Rank#1
24 hours+3K
7 days−86K
30 daysfrom 25 Oct

Follower history

686.55M686.60M686.65M686.70M25 Sep29 Sep3 Oct

9 daily readings from 25 September 2026 to 3 October 2026: -105,722 followers, −13K a day on average.

Daily numbers
DateFollowersChange
3 October 2026686,587,747+2,881
2 October 2026686,584,866-11,086
1 October 2026686,595,952-14,629
30 September 2026686,610,581-13,111
29 September 2026686,623,692-22,999
28 September 2026686,646,691-12,853
27 September 2026686,659,544-13,717
26 September 2026686,673,261-20,208
25 September 2026686,693,469

Each date opens a fixed link to that day's reading. Full history as JSON

Rankings

Milestones

No round-number milestone passed since tracking began on 25 September 2026.

Next milestone: 700.0M, 13.4M to go.

Account

TypeBrand or organisation
Among brands and organisations#1 of 444
Posts8,612
Engagement rate (3 Oct)0.05%
Engaged audience (est.)50.3M

Engagement rate = average likes and comments on the latest ~12 posts ÷ followers. Method

Nearby on the chart

  1. #1Instagram686.6M
  2. #2Cristiano Ronaldo679.6M7.0M behind
  3. #3Leo Messi516.9M169.7M behind
  4. #4Selena Gomez403.0M283.6M behind

Cite this

Quotes 686,584,866 followers on 2 October 2026, with a fixed link to that reading.

Instagram (@instagram) had 686,584,866 Instagram followers on 2 October 2026, according to <a href="https://fastsocial.co/most-followed-instagram-accounts/@instagram?date=2026-10-02">FastSocial's Instagram Top Charts</a>.

Data is CC BY 4.0: free to reuse with credit to FastSocial and a link. Always-current page: fastsocial.co/most-followed-instagram-accounts/@instagram

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A live follower counter for Instagram that updates itself every day.

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Every account and every daily reading, each row with its date. Free under CC BY 4.0.

Daily dataset (CSV)Today's chart (CSV)JSON

Month-by-month numbers: Instagram statistics reports

Public follower counts from each account's Instagram profile: the top 500 read every day, the rest every five days. Changes scaled from the nearest reading are marked ≈. Methodology · Remove an account. Not affiliated with Instagram.