H&M✓
- @hm
- Fashion and beauty
Sweden- Personal Goods & General Merchandise Sto
Follower count as of (chart updated ) · tracked since 2 October 2026
Snapshot of 2 October 2026: @hm had 38,046,957 Instagram followers in that day's reading. This link always shows that number. Everything below is the latest data.
Latest dataSource: the public follower count on @hm's Instagram profile, read by FastSocial every day and stored with the date. No estimates or adjustments. Full method · Data CC BY 4.0
Follower history
2 daily readings from 2 October 2026 to 3 October 2026: +691 followers, +691 a day on average.
Daily numbers
| Date | Followers | Change |
|---|---|---|
| 3 October 2026 | 38,047,648 | +691 |
| 2 October 2026 | 38,046,957 |
Each date opens a fixed link to that day's reading. Full history as JSON
Rankings
- All accounts of 2,000#202
- Most-followed fashion and beauty accounts on Instagram of 52#15
- Accounts from Sweden of 13#2
Milestones
No round-number milestone passed since tracking began on 2 October 2026.
Next milestone: 40.0M, 2.0M to go.
Account
Nearby on the chart
- #199Cara Delevingne38.2M133K ahead
- #200Samantha38.2M110K ahead
- #201Madhuri Dixit38.2M106K ahead
- #202H&M38.0M
- #203apple38.0M19K behind
- #204DJ KHALED37.9M147K behind
- #205Jenna Ortega37.5M551K behind
Recent posts
Cite this
Quotes 38,046,957 followers on 2 October 2026, with a fixed link to that reading.
H&M (@hm) had 38,046,957 Instagram followers on 2 October 2026, according to <a href="https://fastsocial.co/most-followed-instagram-accounts/@hm?date=2026-10-02">FastSocial's Instagram Top Charts</a>.
Data is CC BY 4.0: free to reuse with credit to FastSocial and a link. Always-current page: fastsocial.co/most-followed-instagram-accounts/@hm
Embed and data
A live follower counter for H&M that updates itself every day.
Download the data
Every account and every daily reading, each row with its date. Free under CC BY 4.0.
Month-by-month numbers: Instagram statistics reports
Public follower counts from each account's Instagram profile: the top 500 read every day, the rest every five days. Changes scaled from the nearest reading are marked ≈. Methodology · Remove an account. Not affiliated with Instagram.